The Halo Infinite game is under fire for the offensive Juneteenth Ape Badge

The video game developer for Halo Infinite is facing backlash for naming an item honored June 16th after a monkey.

The color palette of the nameplate, commemorating June 16, a federal holiday in the United States that marks the emancipation of enslaved people and represents the solidarity and resilience of Black Americans, was named Bonobo, a species of great ape.

Fans quickly spotted the offensive name and blasted 343 Industries on social media, prompting the game maker to hastily change the ill-named palette to “Freedom.”

Bonnie Ross, the founder and director of 343 Industries, issued a Excuse me Tuesday on Twitter for what the company called a “hurtful” mistake.

“We were made aware of a palette option for our Juneteenth emblem that contained an offensive and hurtful term. The team immediately addressed this issue via an update,” she tweeted.

“We are an inclusive studio and franchise, where everyone is welcome and supported to be their true self. On behalf of 343, I apologize for turning a celebrated moment into a hurtful moment,” Ross added.

As of Thursday afternoon, the official Halo Twitter account had not issued a statement about the incident, but did retweet the message from Ross.

Halo’s Senior Community Manager, John Junyszek, who also addressed The company wrote on Twitter: “While the original name refers to an internal toolset, it should not be applied to this content and we acknowledge the damage it may have caused.”

“The palette was misnamed and we immediately renamed it via an update,” he added.

Halo Infinite creative director Joe Staten also acknowledged the offending fiasco on Twitter, posting a Excuse mecalled it “inexcusable”.

“Our mistake today was inexcusable and I am ashamed that we allowed that.”

HuffPost reached out to Microsoft, the owner of Halo Infinite, for comment.

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