Pinkfong, the company behind “Baby Shark” – aka the song featuring the most viewed video on youtube – has an NFT project called Baby Shark: Collection No. 2” announced. The NFTs in the collection, all 10,000 of them, will feature generative art of the eponymous baby shark and the rest of its shark family. Generative NFTs are like the Bored Ape Yacht Club, where there are a variety of random traits in a collection.
When I first heard this message, I had two thoughts at once (and used up my entire daily allowance):
- Please tell me they are not trying to sell NFTs to children
So, yes, this is apparently going to be the second series of NFTs starring Brooklyn (TIL, that’s the name of the baby shark) and his family. The first was announced late last year and sold out immediately according to Pinkfong. I am sorry to report that people have spent hundreds and even thousands of dollars on these NFTs even though the first sale was in December 2021. according to NonFungible’s Market Tracker, just before the NFT market started to collapse. Unfortunately, that probably means there are some baby sharks bag holder out there.
As for Pinkfong trying to get kids interested in this… I’m really not sure where I’m landing on that. It is timetable (which, yes, involves the evolution of “Baby Shark’s footprint and the universe within it the metaverse’) seems very much written for investors and adults. However, it also assumes that you know and care about the characters of Baby Shark and want to be part of the community. That’s just not something I see for most adults, although I think I could always be wrong about that.
What is definitive Not for kids is the “Baby Shark” party at NFT.NYC, which Pinkfong will be using to celebrate its second round of NFTs. The company describes the event as “a night of fantastic entertainment, music and networking” and let me tell you; I’m dying to know what kind of networking takes place at a party for “Baby Shark” NFTs. Am I curious enough to endure NFT.NYC to find out? Well, unfortunately I’m too busy doing anything else that day (besides, for some reason I wasn’t invited). But if she Finally go, please email me to tell me how it was
If you missed our Baby Shark party in Austin, don’t worry, we’re getting bigger in NYC next week!
Our party, Baby Shark Nite @ The Nolcha Shows: NFT Edition, is next Monday, June 20th. instead of https://t.co/tEgGxaSihf.
This event is by invitation only, so send us a DM for more information! 🙂 pic.twitter.com/xXRXHL99A9
— Baby Shark NFT (@nft_babyshark) June 15, 2022
I would definitely not say that this invitation is aimed at children.
Ultimately, you won’t be hearing any judgment from me on the adults who will personally choose to board the Baby Shark NFT train when this collection comes out later this year. (Not because I don’t judge people for buying NFTs, but because I usually do it quietly.) However, Pinkfong’s website states that the company is about “defining the first moments of childhood.” Dear parents out there, please – don’t define your children’s first moments with speculative assets.